4 Tips to Running a Successful Promotion

By Julia Burnett

Running promotions across various stores can feel overwhelming. There is typically a set up, directions from vendors, and clunky displays. Many moving and detailed parts can make running a successful promotion challenging, but it doesn’t have to be that way. In this blog post, we are going to give you 4 tips to simplify the process and ensure promotions are being run properly within your stores.

1. Go Mobile

The first step is to go mobile with your operations. Mobile devices such as phones, tablets, and iPads are a quick and easy way to collect information about your business.

We recommend that you create forms or surveys that are either available to your team online or preferably onan easy-to-use mobile app. Going mobile means that your team can alert you and your vendors of a problem before it becomes costly. This could be anything from a problem with a display, to a mishap with the planogram, to a shortage of the product.

2. Take Photos

Photos encourage accountability from both your team and your vendors. When running a new promotion, instruct your team to take photos on their phones, iPad’s, or tablets as soon as the promotional materials are set up. Doing so in a timely manner will ensure that your store was sent the correct flyers, packaging, and stands from the vendor. Additionally, this will guarantee that your team is properly and punctually running the promotion.

3. Use Real-time Reporting

No matter what service you use to go mobile, we suggest that the service keeps you updated in real-time. This means that as soon as your team snaps a photo or fills out your audit, you should see those stats, graphs, and images right away. Gathering instant information from your store fronts helps you proactively identify and correct problems before the promotion is over or the vendor gets upset.

4. Bridge Communication Gaps

You, your vendors, and your team need to know that promotions and products are managed properly. A good way to do that is to regularly share data with all parties. This helps vendors know whether or not the store needs more promotional materials, and ensures that your team is properly running the promotion.

We know running promotions is a lot of work. But, with these tips you will be able to pinpoint problems you never knew existed, keep vendors in the loop, and allow your business to be more agile and efficient.

 

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