Have you ever caught yourself wishing you had eyes in the back of your head? Or perhaps that you had spies to tell you how your retail space is doing? Yeah, we’ve all been there.
You want to make sure that your retail spaces are being run properly but you can’t possibly be at all places at once. Our view is that you shouldn’t be. Rather you can save time and promote efficiency if you create the “right” form to properly survey your retail spaces. In this blog post we are going to layout three tips for creating a retail form.
1) Use the Right Building Blocks
To start, make your form structurally sound. Making sure your form is structurally sound means that it is both organized and you use a lot of quantitative questions.Organization keeps your people efficient, and allows you gather data quickly. Think about it, if you have a bunch of questions about the exterior of your retail space and then another group all about the interior of your store, keep them separate. Organize the questions so your form submitters and can follow a natural and efficient flow.
Quantitative questions give you measurable and comparable data. This gives a concrete way to track your retail space. How many window displays are there? How many facings of X brand are on the display? These are questions that you can measure and consistently track time after time.
2) Use your Eyes
Do you want to see that a display is set up properly or that your backroom is organized and up to your standards? Of course you do! All you need to do is include photos in your form. Photos are easiest and quickest way for your people to show you that your retail space looks and is operating as it should.
3) Set a Routine
Creating a form chock-full of organized quantitative questions and photos is all good and well but if your people aren’t filling it out, then it’s rather useless. Set up a clear routine for your people. Let them know the frequency and time that you would like the form submissions every week. This keeps them accountable and makes it easier for you to collect timely and consistent data.