How much does cleanliness matter to building a retail foodservice brand? The results of the 2017 Consumer Cleaning Insights Survey by P&G Professional send a clear message—2018 is the year to clean up your act!
Consider these survey findings:
- Store cleanliness is the most important factor for 92% of consumers who are deciding whether or not they want to be repeat customers.
- If a restroom is not clean, 88% of customers wonder about the safety of the food being served.
- 73% of consumers report that a smelly restroom is worse than receiving the wrong food order.
- 57% of consumers say that a clean table that is not sticky or does not have evidence of the last guest is more important than the quality of the food.
Unsurprisingly, getting store cleanliness right is good for business. A majority of consumers, 51%, agree that if a restaurant is clean, they’ll overlook poor service. More broadly, outside of just restaurants, 74% of consumers say they are more willing to overlook slow service if the business is noticeably clean, 95% of consumers agree that cleanliness can elevate a good business into a great business, and 92% agree that if a restaurant is clean they are more likely to recommend it to friends.
The restaurant business is arguably the toughest business to operate, from kitchen management to customer service. Despite planning, many things can go awry on any given day, from running out of a special to an appliance unexpectedly breaking despite your latest audit. But cleanliness is something you can absolutely control from day to day, even hour to hour. It really comes down to establishing baseline standards and holding your staff accountable. With the right tools, even large chains can prioritize cleanliness and improve their performance in this critical area.
RELATED: Check out 5 Standards to Uphold for a Clean Restaurant
Zenput is a mobile platform that allows restaurant operators to create mobile audit forms and checklists, edit them as necessary, and distribute them to store-level employees as needed. Forms are automatically distributed to employees’ mobile devices, and when they answer each question, the results are aggregated in an easy-to-read dashboard. Moreover, a senior manager can set up real-time notifications of any unsanitary condition discovered during the audit. To ensure accountability, the auditor can upload a photo of a problem and the senior manager can follow up with that store to make sure the issue was resolved.
Make 2018 your year to dig into the business variables you can control. Learn how Zenput can specifically help your business by scheduling a demo today.