A planogram is a visual diagram that details where every product in a retail store should be placed. No detail is spared when creating a planogram. The schematics usually present a flow chart for the particular departments or sections of a store, and what aisle and what shelf each product is located. A planogram also shows how many facings are allocated for each SKU.
What does a planogram look like?
It can be as simple as a photo of a preset section or more
detailed with numbered peg holes and shelf notches. Of course, the complexity can vary by the size of the store and the needs of the retailer.
See Also: How to Implement and Verify a Planogram
Other than helping with product placement, what is a planogram’s purpose?
Here are the two realities of retail in today’s world: 1. Competition is increasing. 2 Channels are blurring. A planogram assigns selling potential to every square foot of space, helps to maintain tighter control of inventory and can serve as a effective communication tool for staff-produced displays.
However, planogram creation doesn’t occur in a vacuum, nor does planogram verification.
Zenput bridges three gaps in retail execution:
- The gap between creating a planogram and verifying it.
- The gap between planogram verification and identifying actionable results.
- The gap between identifying actionable results and carrying them out.
With Zenput, a planogram audit is carried out in four steps:
1. On their desktop or mobile device, a senior manager uses Zenput’ flexible platform to create the Planogram Audit Form with prompts and fields of measurement. Some questions may be simple “yes” or “no” responses, while others may require an employee to input a price or scan a barcode. Ideally, the planogram audit also requires photos of a completed promotional display.
2. The senior manager attaches the visual planogram for reference. There’s no need to email or print out copies; this file is accessible on Zenput’s cloud-based platform.
3. The senior manager uses Zenput to create a new planogram auditing project with a deadline. The task of verifying the store planogram is assigned to all store managers. The senior manager can track submission statistics, and Zenput’s integration with Google maps pinpoints tracks when and where each submission occurred.
4. Senior managers can verify planograms once the forms are submitted. Real-time exception notifications can alert the retailer to a problem in a store. For instance, if a store in the network does not submit photos for verification, the senior management team will be alerted to find out why. Or, perhaps photos were submitted but the senior manager notices something is awry in the product display.
Either way, auditing the planogram results in actionable insights. Error in retail execution can be addressed that same day, rather than waiting for a weekly sales report to reveal problems in merchandising strategy.