Buffalo Wild Wings Franchisee Achieves Next-Level Brand Consistency

By Cassie Ebinger

BWW Case Study

Diversified Restaurant Holdings Inc. (DRH) is one of the largest franchisees for Buffalo Wild Wings (BWW) in the U.S. with 64 restaurants. DRH’s brand mission is “to wow people every day” by striving to be guest-driven, team-focused, community connected, and dedicated to excellence in customer service.

While DRH’s brand objectives were clear, consistency was lacking due to outdated manual systems (ie. paper checklists). Because of this, management experienced major frustrations in maintaining a consistent customer experience across locations…especially during periods of rapid growth.

With these outdated processes, raising the bar on their customer experience was impossible. That’s why Diversified Holdings Inc. implemented Zenput, the leading Operations Execution Platform that helps restaurant operators create great customer experiences at 40,000+ locations in 35+ countries.

“Our under-performing stores were an area we wanted to focus on. We chose Zenput to help us pinpoint those locations and understand what’s going on in those stores.”

Mark Ansley, Director of Guest Experience

With Zenput, DRH managers no longer have to weed through paper forms for actionable insights. They can readily see areas of need and assign tasks for follow-up, which helps them to manage operations over shift changes.

Most importantly, DRH has seen improvement in EcoSure food safety and accountability checks, as well as a 5%+ increase in internal Quality, Service, & Cleanliness scores.

Want to learn more about the partnership between DRH and Zenput? Download the full case study here!

Subscribe to Zenput's Blog