Using Mobile to Improve Retail Store Quality

By Vladik Rikhter

Encouraging managers to use their mobile devices to input data and share photos can save time and effort throughout your organization. Saving time allows you to focus more on details and it’s the finer details that can really take your store to the next level.

3 Ways Using Mobile Can Improve Retail Store Quality

Adhering to brand stands across your network

Improve the execution of your retail promotions. Make sure your stores are on the same page with vendor signage and other marketing materials. Store managers might have different ideas when it comes time to set up displays. Your executive team can monitor retail programs from afar if photo-sharing is a routine part of your store audits.

Tracking store performance

There are a number of automated software tools on the market that can identify predictable inventory exceptions. However, what will account for unpredictable situations, including human behavior, weather and other trends? The real question becomes, “Who will account for these factors?” Involving your employees in this process will make a crucial difference in your decision-making ability, from allocating inventory to responding to changes in demand. Utilize GPS location data and mapping with timestamp, and track where, when and who is completing tasks.

Responding in real-time to retail exceptions

As a retailer, you know the importance of understanding your inventory exceptions and acting on them. By digging for data manually, you spend more time organizing the information into Excel spreadsheets than analyzing it to improve efficiency. A mobile solution can analyze data in real time and create interactive graphs for you. You can also choose to be notified by email when exceptions happen. Real-time tools help you and your team members act quickly in response.

Capturing photos

You can’t be everywhere at once. Save travel time by allowing your district or regional managers to be your eyes and ears on the ground. Capturing visual proof of what’s happening in stores — from misplaced inventory to maintenance issues — also ensures employee accountability.

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